.Dear Viewers, Search Engine Optimization Pros, as well as Digital Online marketers,.Hello, I am actually Jenise. I have actually gone to the SEJ reins for 15 years, with Loren Cook as well as Brent Csutoras at my side as a large number proprietors and operating partners.Yesterday, I awakened to a significant part of headlines: search engine optimization news publisher Search Engine Land was purchased through advertising and marketing device company Semrush.There's an elephant in the space, therefore let's begin certainly there.What takes place when a huge search advertising field gamer purchases a popular media outlet focused on the hunt advertising sector?Will the publisher's protection stay unbiased and also agnostic? Will its authoritative quick guides consist of the width and also intensity of resources as well as systems and solutions offered -- several of which are in straight competitors along with Semrush?What occurs to Internet search engine Land's reams and also mounds of existing web content -- write-ups, white colored papers, ebooks, videos-- that describe Semrush rivals (umm, as well as their back links)?What concerning credible point of views coming from appreciated writers that run contrarily to the brand new business gathering lines in some way? Will those representations still be posted, magnified, priced quote on SEL? Or even thinned, or perhaps quashed?Plenty of concerns.Neighborhood responses, until now, have actually been either of a favorable, congratulatory attribute or else concentrated on worries of predisposition.Screenshot coming from LinkedIn, Oct 2024.Screenshot coming from LinkedIn, Oct 2024.Screenshot from X (Twitter), October 2024.Screenshot from LinkedIn, Oct 2024.Screenshot coming from X (Twitter), October 2024.Screenshot from X (Twitter), Oct 2024.SEL as well as Semrush both have been energetic in reacting on social networking sites, stating that:." Our program is to remain to continue to be private and also honest. Our goal is actually to offer high quality expertise as our company constantly possess.".I carry out strongly believe that these are their intents for the existing editorial team, for now.I wonder to see whether this independence will stand up the test of your time, after the dirt has actually resolved as well as the news of the purchase is lining our electronic bird cages.I'm interested in discovering if SEL's editorial liberty are going to stand the examination of shareholder passions in an NYSE-traded provider that made $305 million in profits last year. I assume our experts will certainly need to have to stand by as well as view.Right here's Where Search Engine Diary Stands Up.As being one of the last private publishers in the s.e.o business, SEJ remains bootstrapped and also unbossed.No person takes SEJ's cords, manages our backlinks, our protection, or even our messaging.That corrects. SEJ is the honey badger of search engine optimization writing: Our experts mention what our company really want, when we really want, how our company prefer.SEJ is actually still dedicated to mentioning the reality (properly, the truth till traits change along with the algorithms) about what is taking place in search engine optimization and also advertising and marketing.SEJ is actually still devoted to delivering objective learning and also greatest practices for our audiences.A.k.a. business as usual below at SEJ.That Is Actually Online Search Engine Publication Anyways?Our crew of 26 individuals around the world is comprised of writers, editors, designers, technologists, the rear office who keep things operating smoothly, sales operations. They make me so glad, if I might brag a little bit of.Our experts urge clarity, trial and error, liability. We don't endure workplace politics or harmful actions. I like to think we're close-knit. Our team discuss, we swear, our team delight each other with silly memes. We have laughed together and also sobbed together.Most notably, when the sh * strikes the fan, our team gather. Our company move. We acquire abrasive. Repeatedly. I inquire the staff to attempt once more, to boost, to keep understanding-- and also they do it. And also is actually when you understand you have an A-Team on your hands.That is actually the whole entire lineup. SEJ has no clients. No company emperors. And our experts desire it this way.Our freedom has actually been testing sometimes. It would behave to have a company Dad Warbucks who can "darken the skies along with individuals," as one of my beloved consultants suched as to claim.Therefore it carries out offer me stop briefly when an opponent author is actually currently supported through a multi-national firm with over 1,000 employees. That's a massive amount of information, firepower, and also get to.Yet throughout the years, SEJ's independence has ensured our staff's ability to supply one hundred% unbiased journalism and education for the hunt advertising community.Our company do what our company yearn for. And this is what I swear by: That our visitors, our marketers, our community will deliver what our company require to become a formidable David to this brand new Giant.I invite your remarks, reviews, and ideas to create Internet search engine Journal what the search advertising and marketing community needs it to be now. Leave me a message here, and I vow to answer.Jenise Uehara.CHIEF EXECUTIVE OFFICER, Online Search Engine Journal.Included Photo: Tanveer Anjum Towsif/Shutterstock.